For Care Providers

The Complete Operator Guide

Everything you need to know about listing your nursing home, getting enquiries from families, hiring staff, and managing it all from one dashboard. No jargon - just step by step.

How it works

nursinghome.care is where Irish families search for the right care home - and where people search for care jobs. As an operator, you get a free listing for your home, and access to a steady stream of warm leads: families enquiring about a place, and candidates applying for jobs. In four steps:

Claim your listing

Take ownership of your home's page so you control what families see.

Polish your ad

Add photos, describe your home, set bed availability and pricing.

Browse leads

See families and job candidates looking for what you offer.

Unlock & follow up

Unlock any lead to reveal its contact details and reach out - included in your plan.

Your first 2 months are free

Every new operator account gets 2 months of full access, free - unlock unlimited leads and CVs while you get a feel for the platform. No card required to start.

1. Create your account

Go to the sign-up page and choose "Care Provider" (not "Looking for Care"). You'll need:

  • Your company / organisation name
  • A contact name
  • Your email address (this becomes your login and your first notification email)
  • A password (at least 6 characters)
  • A phone number (optional)

You'll also tick to accept the Operator Terms & Conditions. Once you submit, your account is created instantly, your 2-month free trial starts, and you land on your dashboard.

Tip

If we sent you a claim link, sign up directly through that link - your home(s) will be attached to your account automatically.

2. Claim your listing

Your home is likely already listed on nursinghome.care. "Claiming" it means taking ownership so you can edit it and receive its leads. There are two ways:

1

Use a claim link we send you

The quickest route. Click the link, review the home(s) shown, then create your account (or log in). The listing is attached to you automatically.
2

Claim from your home's page

Find your home on the site, open its page, and click "Claim this listing". Fill in the short form (your name, email, phone, role). You'll be emailed a setup link to finish creating your account.

What happens after you claim

The home appears under Nursing Homes in your dashboard. You can now edit every detail and start receiving that home's enquiries. Managing more than one home? You can claim several - they'll all live under one account.

3. Your dashboard

Everything lives at your operator dashboard. The main areas are:

Nursing Homes

Your claimed listings. Edit details, upload photos, and add more homes.

Open Leads

The marketplace of available leads - families and job candidates you can unlock.

Leads

Leads you've unlocked. Track your follow-ups, update status, and add notes.

Subscription

Your plan and trial status - manage your subscription here.

Settings

Choose which email addresses receive your lead notifications.

4. Manage your ad

From Nursing Homes, click a home to edit it. A complete, attractive listing gets far more enquiries. You can set:

Description & details

Tell families what makes your home special - care types, ethos, location.

Photos

Upload images of your home (up to 5MB each). Listings with photos convert best.

Beds & availability

Set total beds and free beds. Vacancy status updates automatically.

Pricing & Fair Deal

Add your weekly price and flag if you accept the Fair Deal scheme.

Services & facilities

List the care services and on-site facilities you provide.

Contact details

Phone, website, and address shown to families.

Keep availability up to date

Families filter by vacancies. Updating your free-bed count regularly means you only get enquiries you can actually act on.

5. How leads work

There are two kinds of leads on the platform:

Family enquiries

A family looking for care - often for a specific home or area. Includes their needs and timeline.

Job candidates

Someone applying for a care role - with their desired role, county, nursing status and CV.

Both appear in Open Leads. Here's the flow:

1

Browse Open Leads

You'll see available leads with key info shown - location, type of enquiry, role - but the person's name, phone and email are hidden.
2

Unlock the ones you want

Unlock any lead - included in your subscription. This reveals their full contact details and assigns the lead to you.
3

Follow up fast

The unlocked lead moves to your Leads tab, and the details are emailed to you. Reach out quickly - the fastest operator usually wins the placement.
4

Track your pipeline

Update each lead's status and add notes in the Leads tab so nothing slips through the cracks.

Why unlocking?

Hidden details keep leads exclusive and serious. When you unlock a lead it's assigned to you - you're not competing with ten other homes over the same family once you've claimed it.

6. Email notifications

Make sure leads land in the right inbox. You control this in two places:

Account notification emails (Settings)

In your dashboard Settings, add as many email addresses as you like to your notification list - for example your manager, your admin team, and a shared inbox. When you unlock a lead, the full details are sent to all of them. Your sign-up email is added here by default.

Per-home emails (on each listing)

Each home has its own lead, contact and invoice email fields - handy if different homes are run by different teams.

You can add more than one email

There's no limit - add every address that should see new leads. To set this up, open Settings in your dashboard and add them under lead notification emails.

7. Subscription & pricing

It's one simple plan. Your subscription gives you unlimited access to every lead and candidate CV on the platform - no per-lead charges. Every new operator gets 2 months completely free, with no card required to start.

PlanPriceWhat's included
First 2 monthsFreeEverything - full access
After trialEUR 200 / monthAll leads + all CVs, cancel any time

Prices are before VAT. Your plan and trial status are always shown under Subscription in your dashboard.

How billing works

Your first 2 months are free - we don't ask for a card up front. Near the end of your trial you can subscribe from your dashboard in a couple of clicks. Questions? Email [email protected].

8. Hiring (job leads)

Short-staffed? Care workers and nurses apply through nursinghome.care too. Job candidates show up in Open Leads alongside family enquiries (filter to Job Applications to see only candidates).

1

See who's looking

Each candidate shows their desired role, county, nursing registration status, and whether a CV is attached - name and contact details hidden until you unlock.
2

Unlock the candidate

Unlock them to reveal their full details and download their CV - included in your plan.
3

Reach out and hire

Contact them directly. The candidate stays in your Leads tab, and you keep permanent access to their CV.
Unlocking a job lead includes their CV - no extra charge.

Tips for success

  • Complete your listing fully - photos, description, services and facilities all build trust with families.
  • Keep your free-bed count current so you only receive enquiries you can fill.
  • Add every relevant email to your notification list so leads are never missed.
  • Respond to unlocked leads within a few hours - speed is the single biggest factor in winning placements.
  • Use the Leads tab to track status and notes so your team stays aligned.

Frequently asked questions

Does it cost anything to list my home?+

No. Creating an account and listing your home is free, and your first 2 months of full access are free too - no card required to start.

How much is the subscription?+

After your 2-month free trial, it's EUR 200/month (before VAT) for unlimited access to every lead and candidate CV on the platform. Cancel any time.

What happens when a lead is 'unlocked'?+

Their full contact details are revealed, the lead is assigned to you, it moves to your Leads tab, and the details are emailed to your notification addresses.

Can multiple people on my team get the emails?+

Yes - add as many email addresses as you like in Settings. You can also set per-home emails on each listing.

Can I manage more than one home?+

Absolutely. Claim each of your homes and they'll all sit under one account, each with its own listing and settings.

When do you charge my card?+

Only after your 2-month free trial ends, and only once you subscribe from your dashboard. We never take a card at signup. Questions? Email [email protected].

Is there a contract or lock-in?+

No lock-in. It's a simple monthly subscription you can cancel any time.

Ready to get started?

Create your operator account, claim your listing, and start receiving enquiries from families today.